At MUFG, we strive to continuously take on challenges and transform ourselves to remain “Committed to empowering a brighter future,” for our customers and partners, local communities and society, future generations, and members of MUFG.
The MUFG brand is made up of three personalities, each with its own story.
Through cohesive communications, we hope to increase recognition of who we are, what we have achieved and what we aspire to be, across all touchpoints.
Thoughtful and flexible
We at MUFG are always thinking about what is best for our customers. This means putting ourselves in their shoes and getting to know them on a deeper level.
We strive to provide value that exceeds customer expectations by leveraging the diversity of our members. This helps us build long-term relationships with customers.
Reliability founded on intelligence and conviction
We at MUFG take environmental and social issues seriously and are committed to finding solutions to them.
We will continue to build upon the knowledge accumulated over our history as one of the world’s leading global financial groups from Japan to build a sustainable society.
Determination to seize the future and act on it
We want to broaden our perspectives when envisioning the future. To nurture the courage and excitement to effect change.
We at MUFG remain committed to paving the way toward a brighter future. This is achieved by our ongoing determination to provide world-class financial services globally.
MUFG global logo
The MUFG global logo is the symbol of our combined efforts as a premier financial group to comprehensively and flexibly respond to the financial needs of our customers. It is meant to evoke the breadth, relevance, and quality of the financial services that we generate through the collective efforts of the Group.
The MUFG global logo consists of two elements, both of which are critical: the Symbol Mark and the MUFG global logotype.
The Story Behind the Symbol Mark
The Story Behind the MUFG Global Logotype
MUFG Corporate Colors
The Story Behind the Corporate Colors
Design System Concepts
The Lens of Opportunity
The Lens of Opportunity is a crucial element at the core of visual expressions for the MUFG brand.
This graphic element was designed based on the symbol mark and symbolizes our focus on building long-term relationships and a sustainable future.
It expresses the diverse values held by MUFG, our flexibility, our ability to dream of a brighter future, and our passion to take action, promoting the identity of MUFG in a consistent manner across a variety of media to stakeholders both inside and outside the company.
The Lens and the photograph it focuses on show our vision for the future and symbolize how we will actually achieve this in our customer relationships.
Focusing on strengthening relationships with customers is the foundation of our vision to be the world's most trusted financial group.