© JNSE
“Empower with Emotion”
Co-creating the future
as the National Stadium Partner
VISION
To usher the Japan National Stadium to its next stage,
Japan National Stadium Entertainment (JNSE) and MUFG will work together,
focusing on the stadium and guided by two core principles.
Enhancing the value of
the Japan National Stadium
MUFG is a financial institution with connecting functions such as fund settlement, financial intermediation, and asset succession. These functions have connected us with a wide array of stakeholders, as well as our customer base have allowed us to support many regional revitalization efforts and startups as a stadium partner.
MUFG will maximize the power of these assets, introduce cutting-edge equipment such as ICT, support technological development, and conduct experiments to create new business value that utilizes the stadium's foot traffic and commercial flow, and develop acceleration activities and other initiatives to achieve these goals. MUFG will also connect with various communities across industry, government, and academia.
Furthermore, we aim to revitalize the local economy by expanding these co-creation achievements to stadiums and arenas across the country and raising the level of the sports industry.
Contributing to solving social issues
MUFG has a track record of creating venues for solving social issues, raising awareness and interest, and engaging in co-creation activities. These include MUFG PARK and MUFG ONE PARK. With JNSE at the helm, we will conduct projects that attract stimulate participation and realize ideas for utilizing the stadium that reflect the needs of the public and local communities.
By combining JNSE’s accumulated knowledge, MUFG’s know-how in developing next-generation talent, and such nation-wide projects as supporting traditional Japanese crafts, we will serve as the epicenter for supporting the next generation, preserving culture, revitalizing local communities, and communicating Japan’s values to the world through sports.
Furthermore, MUFG aims to provide opportunities for everyone involved in sports, from children to adults, to learn about life and career planning and finance.
SIGNATURE EMBLEM CONCEPT
Harmony Oval
The Harmony Oval, MUFG Stadium’s emblem, is based on harmony and circulation and embodies the architectural design of the Japan National Stadium. It embodies the hope that the excitement and memories created at the stadium will spread throughout society and be passed on to the next generation while continuing the raison d'etre of Japan National Stadium and its timeless legacy. In line with MUFG's purpose of “Committed to empowering a brighter future.”, the signature symbolizes a future in which the circle of empathy and hope expands.
Activities and achievements
Under the purpose, “Committed to empowering a brighter future.”, we believe that “MUFG can only grow if society grows.”
MUFG strives to solve various social issues with the aim of increasing not only economic but also social value.
By leveraging the Group’s network expertise and knowledge and connecting individuals, companies, and society,
MUFG is contributing to solving the many challenges facing society and creating a brighter future.
01Promoting sports to foster the power of each individual to move forward
Sports transcend generations and backgrounds, allowing people to share and remember their emotions, and can become a driving force for each individual. Through partnerships in various professional sports, MUFG works with professional sports teams to deliver MUFG ONE PARK, a venue where the general public can experience sports that has seen approximately 13,000 participants annually in recent years. For the younger generation, we have also hosted a junior tennis tournament since 2013 and a graduation commemorative soccer tournament since 2006. Furthermore, partner stadiums have introduced a snow removal system at F Village, as well as Japan’s first project financing for individuals at IG Arena, contributing to regional revitalization.
02Supporting the next generation to move forward toward goals
Supporting startups that foster next-generation industries require neutrally connecting many companies, so each group company is developing a wide range of initiatives in each of its key areas. Furthermore, for the children who will lead the next generation, we provide scholarships, learning support, and exploratory financial and economic programs to help them design their lives and develop the strength to move toward their goals.
03Nurturing the ability to move forward through traditional culture and performing arts
Traditional culture, once lost, can never be be restored. MUFG Kogei Project aims to help preserve Japan's traditional craft culture and techniques, and to learn from them the innovations needed in an age of change. With the ultimate goal of raising the global value of Japanese crafts, the project develops programs, symposiums, awards, and more, both domestically and internationally. Furthermore, the film investment fund Japan Creative Works, established with publisher Kodansha and others, aims to attract funding to Japanese film production, which often have insufficient financial resources compared to overseas productions, and to create internationally competitive films.
04Nurturing the power to advance local communities through regional revitalization
MUFG operates MUFG PARK in Nishitokyo City, which is open to the public, an initiative open to the public aimed at realizing regional co-creation and a sustainable environment and society. Designed to encourage co-creation among communities on a wide variety of local themes including food, exercise, learning, and relaxation, the park has been used by over 300,000 people in the two years since it opened. MUFG also launched MUFG SOUL, which provides funding for ideas that solve social issues close to home, conceived by employees. In 2024, approximately 5,700 employees in Japan participated, realizing approximately 370 ideas. Approximately 4,100 employees are also participating in 35 overseas locations.