© JNSE
MESSAGE
“Empower with Emotion”
Co-creating the future
as the National Stadium Partner
VISION
With the goal of making the Japan National Stadium one of the world's top stadiums,
Japan National Stadium Entertainment (JNSE) and MUFG will promote co-creation measures utilizing the stadium focusing on the following two points.
Enhancing the Value of
the Stadium
MUFG is a financial institution with connecting functions, such as fund settlement, financial intermediation, and asset succession. Taking advantage of the broad customer base and stakeholder “connections” based on the functions, we have provided a number of regional revitalization and startup support programs.
We aim to maximize our expertise through the use of the stadium in cooperation with JNSE. Specifically, we plan to introduce cutting-edge equipment such as ICT, support technological development, and conduct experiments to create new business value that utilizes the stadium's foot traffic and commercial flow, and develop acceleration activities and other initiatives to achieve these goals. We will also connect with various communities across industry, government, and academia. Furthermore, we will introduce the development of the stadium to sports facilities nationwide, aiming to improve the level of the sports industry with an awareness of revitalizing local communities.
Contributing to Solving Social Issues
MUFG has accumulated experience in creating venues for solving social issues including MUFG PARK, a welfare facility for employees open to the public, and MUFG ONE PARK, a mechanism for supporting the next generation through sports. We will utilize the know-how and work with JNSE to realize ideas for utilizing the stadium that reflect the needs of the local communities.
In addition, by combining JNSE’s accumulated knowledge with MUFG’s project to support traditional Japanese crafts, we will use the stadium not only to support the next generation, but also as a base for cultural preservation and regional revitalization, thereby communicating Japan’s values to the world through sports.
Furthermore, MUFG is considering providing opportunities for everyone involved in sports, from children to adults, to learn about life and career planning and finance using the stadium.
SIGNATURE EMBLEM CONCEPT
Harmony Oval
The Harmony Oval, MUFG Stadium’s emblem, is based on harmony and circulation and embodies the architectural design of the Japan National Stadium. It embodies the hope that the excitement and memories created at the stadium will spread throughout society and be passed on to the next generation while continuing the raison d'etre of Japan National Stadium and its timeless legacy. In line with MUFG's purpose of “Committed to empowering a brighter future.”, the signature symbolizes a future in which the circle of empathy and hope expands.
Activities and Achievements
SOCIAL CONTRIBUTION
Under the purpose, “Committed to empowering a brighter future,”
MUFG strives to solve various social issues with the aim of increasing not only economic but also social value.
By leveraging the Group’s network expertise and knowledge and connecting individuals, companies, and society,
MUFG is contributing to solving the many challenges facing society and creating a brighter future.
01Promoting sports to foster the power of each individual to move forward
One of the attractions of sports is that it transcends generations and backgrounds, allowing people to share and remember their emotions, and can become a driving force for each individual. Through partnerships in various professional sports, MUFG works with professional sports teams to deliver MUFG ONE PARK, a venue where the next generation can experience sports that has seen approximately 13,000 participants annually in recent years. For the younger generation, we have also hosted MUFG Junior Tennis Tournament since 2013 and MUFG Cup, a graduation commemorative soccer tournament, since 2006.
02Supporting the next generation to move forward toward goals
Supporting startups that foster next-generation industries require neutrally connecting many companies, so each group company is developing a wide range of initiatives in its key areas. Furthermore, for the children who will lead the next generation, we provide scholarships, learning support, and exploratory financial and economic programs to help them design their lives and develop the strength to move toward their goals.
03Nurturing the strength to carry time forward through the preservation of culture and the arts
Nurturing the ability to move forward through traditional culture and performing arts
Traditional culture, once lost, can never be restored. MUFG Kogei Project aims to help preserve Japan's traditional craft culture and techniques, and to learn from them the innovations needed in an age of change. With the ultimate goal of raising the global value of Japanese crafts, the project develops various types of programs, symposiums, awards, and more, both domestically and internationally. Furthermore, the film investment fund Japan Creative Works, established with publisher Kodansha and others, aims to attract funding to Japanese film production, which often have insufficient financial resources compared to overseas productions, and to create internationally competitive films.
04Nurturing the power to advance local communities through regional revitalization
MUFG operates MUFG PARK in Nishitokyo City, an initiative open to the public aimed at realizing regional co-creation and a sustainable environment and society. Designed to encourage co-creation among communities on a wide variety of local themes including food, exercise, learning, and relaxation, the park has been used by over 300,000 people in the two years since it opened.
MUFG also launched MUFG SOUL, which provides funding for ideas that solve social issues close to home, conceived by employees. In 2024, approximately 5,700 employees in Japan participated, realizing approximately 370 ideas to tackle social issues. Approximately 4,100 employees are also participating in 35 overseas locations.